Digital Free Trade Zone (DFTZ) was launch back in 2016 as an initiative to capitalize on the confluence and exponential growth of the internet economy and cross-border eCommerce activities. Malaysia’s e-commerce sector has since exploded thanks to this. Malaysia government fully backs this emerging business sector by providing the required infrastructure to support the ecosystem and lucrative incentives to drive Malaysia’s e-commerce marketplace to the next level.
monthly traffic of 45,000,000 as of February 2018
Lazada could be considered as the biggest online marketplace in Malaysia now with a staggering monthly traffic of 45,000,000 as of February 2018. Within a short seven years span , Lazada has become a household name in Malaysia’s online marketplace. Lazada has grown a significant presence in the SEA region, in countries such as Indonesia, Philippines, Singapore, Thailand and Vietnam. Alibaba , China’s e-commerce giant acquired a stake of Lazada's operations due to Lazada’s extraordinary growth.
Monthly Traffic of 12,500,000 as of February 2018
Launched in 2015 by online gaming platform Garena, Shopee’s online marketplace shopping experience is targeted primarily at mobile users but web users are not being left out either. Shopee’s platform currently covers a majority of the ASEAN region including Indonesia, Singapore, Philippines, Thailand, Vietnam and surprisingly outside of ASEAN, in Taiwan as well. It's currently battling neck and neck with 11street for online market share in Malaysia.
Monthly Traffic of 9,050,000 as of February 2018
One of the longest standing e-commerce marketplace brand in Malaysia , it is established back in 1998. Lelong has yet to translate its year of experience into becoming the dominant stakeholder in the Malaysian online marketplace. It still holds quite a strong legions of fan to warrant it a place in our list
Monthly Traffic of 1,800,000 as of February 2018
Do you know that Qoo10 is a joint venture between eBay and Giosis? Before 2012, most of its online marketplaces in Southeast Asia were still operating under a popular South Korean e-commerce brand Gmarket. Gmarket was then acquired by eBay soon after. Despite being the dominant online marketplaces figure in Japan and Singapore, it's presence in Malaysia still far behind other e commerce marketplaces.